Dear Member

We are just a few days away from Destination SA (DSA), our premier annual business events showcase.

From Monday (18 March), 37 qualified business event decision makers and media will join a fully hosted program. Activities include hotel site visits, tours of Adelaide’s innovation districts, a tradeshow - including scheduled meetings with almost 40 Business Event Adelaide member exhibitors - and networking events. On Wednesday guests will enjoy one of two regional famils in either the McLaren Vale or Adelaide Hills.


DSA is the ideal opportunity for Business Events Adelaide members to educate event organisers on the best experiences, products, and services available within South Australia. There is a particular focus on new developments and the unique venue for our showcase dinner promises to bring the ‘wow’ factor.

It is a great time to demonstrate the ‘Team Adelaide’ approach that helps ensure every touchpoint – from airport to airport – is exceptional. Interstate delegates often comment how everyone in Adelaide seems to know each other, and it is this sense of a team effort that helps set us apart from other competing destinations.

Visitors also talk about how we have a green, clean, walkable city. As I’m sure you are all aware, sustainability issues are becoming an increasingly important consideration for business event organisers and delegates, and whilst we have a significant advantage over other destinations, talking about it is no longer enough. We need to demonstrate practices that reduce the impact on our planet, especially in a country like Australia, with delegates conscious of the carbon footprint associated with their travel.


Business Events Adelaide has recently approached the Global Destination Sustainability Movement (GDS) to assist in developing a co-ordinated and measurable sustainability strategy.

GDS evaluates and benchmarks over 100 cities’ sustainability performance. Each year, the top 50 destinations are ranked according to their sustainability credentials, providing global profile for those on the list. Currently three Australian cities, and eight in Asia Pacific, are part of the GDS-Index, and so being assessed alongside other cities will help build an understanding of Adelaide’s relative strengths and weaknesses.


Working with a recognised global authority will add credence to Business Events Adelaide’s bid proposals, and GDS’ best practice program will help develop an action plan to build a solid sustainability profile.

Business Events Adelaide is coordinating this initiative, with major contributors including the City of Adelaide and Adelaide Convention Centre as the predominant business event venue. There is an opportunity for other venues, hotels and suppliers to be involved in this project. For more information, please contact Tony Saulters, General Manager Strategy & Public Affairs, on 0412 660 312.


Thank you to the members who have completed our recent survey. It is very useful to receive this feedback to help with our future planning.  The survey closes this Sunday (17 March) – if you haven’t had an opportunity, please use the link below to give us your thoughts. 

Click here for Membership Survey

For those taking part, I hope you have a successful and enjoyable DSA – I look forward to caching up with many of you next week.

Kind regards


Damien Kitto
Chief Executive Officer