Dear Member

I have just returned from a busy but highly successful Asia Pacific Incentives and Meetings Event (AIME), held in Melbourne this week.

AIME 2024

It was great for Adelaide and South Australia to be represented among competing Asia Pacific destinations to over 3,500 global buyers and visitors, and with our prime position close to the entrance we were certainly noticed!  Our 15 venue members also made for a busy stand, especially around 3.30pm each afternoon when we shared some South Australian wine.

Initial feedback is that we really are ‘better together’. Having one stand featuring a number of members demonstrates the connectedness and common purpose that makes our destination more compelling.  We really value the support and commitment of these members in displaying a true Team Adelaide approach.


Among other highlights at AIME, the Australian Business Events Association (ABEA) held a Leaders Forum exploring the challenges and opportunities common in the business events sector. One of the speakers at the Forum was our very own Sharna Grieg, winner of the ‘Emerging Leaders’ competition.

Sharna spoke about a lack of awareness of the business events industry among students and young people, using her own experience as a recent graduate who had not been given any insight into the sector and came across it by accident, a situation shared by almost everyone in the room. She sparked a lively conversation about career pathways, and talent retention which – alongside advocacy and sustainability – will be areas of focus for ABEA.

Congratulations to Sharna on winning the national competition, and for her composed presentation at the Leaders Forum. She is a worthy winner who embodies the skills and commitment required to be successful in the business events industry.

We were also pleased to launch our 2024 Planners Guide in time for AIME. Key features of this year’s Guide include a fly-through of Adelaide’s innovation, cultural and business event precincts, sample itineraries for corporate incentive groups, and maps imbedded in each page to demonstrate how close and connected our city is.  The design allows for changes to be made as they happen, meaning that business event organisers always have the most up to date information, and members don’t need to wait a year to add more content.

Flythrough Interactive map

The Guide has been distributed to more than 6,000 event planners globally. Thank you to all the members who have taken the opportunity to promote their business.

Click here to view the Planners Guide

Finally, we will shortly be distributing a Member Survey. It is the first survey we have conducted in a number of years, since when our industry – and our world – has changed quite significantly. 

We really want to know how you feel about your Business Events Adelaide membership - what we do well, and how we can work more effectively. The outcomes of the survey will be used to shape planning for our membership services for the next financial year. 

Please look out for the survey in your inbox next week. If you have any questions, or would like to discuss the survey, please call Tony Saulters, General Manager Strategy & Public Affairs, on 0412 660 312. 

I look forward to seeing many of you next week at our first Member Networking Exchange on Wednesday (28 February) in the beautiful surroundings of Glen Ewin Estate.

Kind regards


Damien Kitto
Chief Executive Officer