Dear Member

Happy New Year, I hope you got the opportunity to relax and unwind over the festive period and are ready for another big year ahead.

Business Events Adelaide has hit the ground running, and the team are working on a number of fronts to bring more association and corporate business events to Adelaide.

Ian HorneFirstly, though, I would start the New Year by advising a change in leadership at Board level, with Ian Horne assuming the position of Chair from Jim Kouts, who had held the position since 2017. Catherine Cooper has stepped up to the role of Deputy Chair to complete the new leadership team.

Ian has been a member of the Business Events Adelaide Board since 2014, most recently as Deputy Chair, and is one of South Australia’s most experienced tourism and hospitality industry advocates. Since retiring from AHA SA in mid-2023, Ian has been appointed to the Board of Tourism Australia, adding to his membership of the South Australian Tourism Commission Board, the Adelaide Venue Management Corporation and the South Australian Skills Commission.

We are very fortunate to have someone of Ian’s calibre and experience ready to lead Business Events Adelaide into the future, and his networks at national level will ensure that Adelaide maintains its position as a business event destination that puts economic growth future front and centre. I look forward to working closely with Ian and Catherine.

I would also like to thank Jim for his leadership during his period as Chair. Jim steered Business Events Adelaide through the disruptive COVID period, but his tenure was also highlighted by the increase in Government funding, which has enabled Business Events Adelaide to take a more strategic approach to business development opportunities. Jim will remain on the Board as an independent Director as part of a considered governance strategy. 


It is only three weeks until the first big tradeshow of the year, the Asia Pacific Incentives and Meetings Event (AIME), held at the Melbourne Convention and Exhibition Centre between 19 and 21 February. Over 3,500 global buyers are expected to visit 570 exhibitors, and Adelaide will be represented by 15 members in our biggest stand for some time. We really appreciate the support of these members in demonstrating the true Team Adelaide approach to interstate and overseas buyers, and we look forward to sharing with delegates the unique advantages of holding a business event in our State. If you are in Melbourne at that time, registration to AIME is free – come and see us at booth B21.

DSA Header

Planning is also well underway for Destination SA (DSA), our local annual showcase. The business exchange day, hosted by Business Events Adelaide at the Adelaide Convention Centre, is on Tuesday 19 March. The business event is a fantastic opportunity for exhibitors to connect with qualified buyers to market their products and services within consecutive, one-on-one appointments.

Exhibitor spots are strictly limited and filling fast, with registrations closing on Monday 12 February. For more details click the link below or call Marcia Mudge, Director Events and Services, on 0419 802 162.

Click here to register to DSA

Planners guide

Finally, there is still time (just!) to promote your business in this year’s Planners’ Guide. We are working on a design that will be interactive and dynamic, making it even more user friendly. The Guide is distributed to more than 6,000 business event planners domestically and globally (including incentives buyers) so it’s a great way to put your business in front of buyers looking to visit Adelaide. Prices start at $1,500 for a quarter page - half page and full page also have website advertising included. For more details contact Mary White, General Manager Membership, on 0439 820 923.

Should you wish to advertise in the 2024 Planners’ Guide, please click here to complete the order form.

Click here to advertise in Planners’ Guide

Kind regards


Damien Kitto
Chief Executive Officer