Membership
Business Events Adelaide is a results-driven team, which works closely with its 200 members and industry partners to attract on average 40,000 international and national delegates each year, which generates 180,000 bed nights and delivers approximately $150 million into the state’s economy.
Business Events Adelaide is committed to its members through regular communication and service to ensure members leverage the most from the marketing tools provided and the business leads generated.
Marketing the destination is a collaborative approach, whereby members benefit by participating in targeted sales processes and many co-operative activities involving advertising, trade shows, sales calls, familiarisations and site inspections. The cornerstone of this activity is our destination showcase, Destination SA.
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The Importance of Business Events
Business events produce the highest daily yield of any sector of the tourism industry, on average $1,165 per delegate per day.
The indirect economic impact or non-visitor spend contribution and the value of the business events industry to Australia is not purely economic or financial, there is an extensive pool of unmeasured value under the surface. Among the many benefits and flow-on effects, business events promote and showcase Australian expertise and innovation to the world and attract global leaders and investment decision makers who would not have otherwise come to Australia.